It’s not enough to have a solid marketing campaign any more. Now you need to have a creative real estate marketing plan that stands out from all of your competitors. It’s easy to do Facebook, Twitter, blog about your agency, and send out mailers every now and then. That’s why everyone is doing it.
You have to find something that really lets you stand out from the crowd and gets you noticed. But saying that is much easier than doing it.
One of the things you need to think about is what makes your real estate business different than the competition.
Why should a person list their home with you or work with you to find their dream house?
answer to this can be the cornerstone of a good creative real estate marketing
plan. It might be your experience. Maybe you have been in the area longer than
most other agents. Maybe you have a
special qualification that others don’t.
Whatever it is, try to establish your USP.
Another important part of creative real estate marketing is design. You need to work with a good graphic designer who can put together amazing images that really fit with your agency’s overall look and feel.
These images can go on
your website, on your social media profiles, and on physical items like flyers,
yard signs, and postcards.
1. Publish Great Content.
I don’t think I even need to say this, but it’d be neglectful not to mention the importance of kick-ass niche-related content. If you can create it yourself, all the better (isn’t free always better?). Even if writing isn’t your strong point, you shouldn’t have too much trouble getting someone on your team to crank out some articles for your real estate blog. Try top 10 lists, tip collections, best practices for your industry, etc.
2. Create Real Estate Instructional Videos.
Video content is really valuable, and while it can cost big bucks to get professional YouTube videos produced, there’s nothing wrong with giving it a shot yourself or hiring us to create one for you. How-to video’s and tips work extremely well. For example a tip video on : “ The 7 Best Tips For Buying A Home In Atlanta Georgia.”
3. Get Ad Promo Credits.
While massive ad campaigns may be out of your budget, there are often discounts and coupons floating around for paid Facebook ads or Google ads. Some web hosting services offer advertising discount codes as part of their membership offerings. Check and see if yours does.
4. Stumble Upon Advertising.
If you want to try some paid advertising for your real estate business, but you’re not looking to break the bank, Stumble Upon’s Paid Search Discovery could be for you. Paid Discovery delivers users straight to your site, ready to engage. What works best on Stumble Upon? Photography, visual assets, and humorous content.
Stumble Upon is pretty cheap compared to other paid ad structures.
start with a base price of 10 cents per click, then add +2 cents for age
targeting, gender targeting and device targeting.
You can see the whole price list for detailed info. Whichever way you spin it, Stumble Upon’s paid offering is leagues cheaper than most other social media ads; Facebook ads, for example, can cost as much as 80 cents per click.
To really benefit from Stumble Upon, use targeting options to make sure you’re hitting the right audiences and niches.
5. Industry Partnerships.
Team up with a business related to your industry (but not a direct competitor) for a joint project. This can be done locally offline through some kind of special event, or online with a webinar or promotional giveaway.
6. Start a Meet Up group. This is a great way to network and build up a pipeline for your business.
These are just a few creative real estate marketing ideas to grow your business!
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