Why Real Estate Direct Mail Marketing?
Why is real estate direct mail marketing important? Isn’t real estate e-mail marketing good enough? Isn’t direct mail a throwback to the age of dinosaurs?
Well, no. Real estate email marketing is popular today, more so than ever, but real estate direct mail marketing is how a real estate professional acquires their best leads.
Also, there are certain problems with real estate email marketing.
You are not sure about the geographic location of the people being targeted. The best email lists that generate the best leads are quite expensive to get.
Sending bulk unsolicited mail is not appreciated by your internet service provider.
These problems do not exist in real estate direct mail marketing.
Here, you may target a specific geographic area, thus allowing you to focus on acquiring the best leads for your business. And there are actually fewer competitors who use real estate direct mail marketing, most prefer the easier option of e-mail marketing.
So you're at an advantage here. So, what about the real estate direct mail marketing strategies and approaches? We discuss that next.
Have You Considered Adding QR Codes To Your Marketing Pieces?
QR codes are widely used by marketers all over the world, perhaps you should incorporate them into your real estate direct mail marketing campaigns as well.
With the explosion of smartphones and mobile technology, QR readers are among the most popular apps, and almost everybody has them.
You can very easily generate QR codes via our real estate marketing store, and have them placed in crowded places such as coffee shops, business offices, libraries etc..., where ever you’re likely to get the best leads.
The QR codes should direct the prospective client to your business website.
Target A Specific ZIP Code Or Area.
Demography matters, and you should know who you’re targeting!
Are you targeting first-time home buyers, to pensioners or a large family? What sort of buyers would want to buy your properties/listings? What’s the income class that you’re aiming for?
Just A Few Things To Consider...
So, you will have to do some research on the demographics of each ZIP code, and target the ones that make the best business sense.
Be Persistent! Don’t Leave It At Just One Contact.
You must be in regular contact with a prospective client.
You cannot just have a single contact and hope that it generates into a lead, and the lead into a prospect and prospect into a sale.
You must be persistent. Why? Less than 2% of the sales in real estate are because of just one contact, less than 3% because of two contacts, less than 5% because of three contacts and less than 10% because of four contacts.
The majority of the sales in real estate is because of five to twelve contacts! Nobody said it was easy, you must be persistent.
You Can’t Get It Right The First Time!
Real estate direct mail marketing cannot be perfect at first attempt. You must improve, iterate, work upon your strategies, modify your lists, use different types of mailers – whatever gets you better and more responsive leads.
Use a great call to action, attractive headlines, images and offers. Use different types of postcards and fun graphics. Keep working on different things, some may click, some may not. Continuously split-test your campaigns to track your success!
We hope our information on strategies and approaches to real estate direct mail marketing has been useful to you.
As usual, we look forward to your comments and suggestions. Keep them coming!
Do you have a great story about this? Share it!